domain name scorecard

June 19, 2008

as more and more people rely on the internet for information and entertainment, securing the right domain name for your website has become extremely important. if you’ve got a certain brand name or if you want to market your own rock band, it’s simply a no-brainer getting the name registered online. but is that all there is? Network Solutions has an easy three step process in helping website owners determine if they’re doing all they can in securing their brand online. It’s called the domain name scorecard and the online application can help you find ways to improve your web presence. one easy way to improve your domain name score is to register your domain name in all the various web extensions like .com, .net, .org, .biz and .us. when you have all the extensions covered, web surfers who remember your brand name but not your web extension can still reach you quickly and easily no matter what extension they type in with your domain name. another way to optimize traffic to your site is to cover some obvious misspellings of your brand. if your brand name can easily be misspelled, registering those misspelled domains can help redirect those surfers back to the correct website. it’s good insurance to register those sites ahead of time since it’s a tried and true method that other savvy webmasters can do to redirect traffic to a competing website. to learn more about your domain name score, head over to Network Solutions today.

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