retroblog.net

There’s a fairly new online menswear site that seems to have adopted the web 2.0 approach in running their business. The site called MONIKER caught my attention this morning because the guys behind the site are pretty upfront about their business venture and the actual production costs of their items. You rarely see this level of disclosure in this line of business. So instead of hiding behind a faceless corporate facade, Moniker Wear’s chairman, Chris Kutarna and his colleagues openly blog about their operation and are actively utilizing various social networking sites like facebook, myspace and flickr to connect with their customers. They’re currently in Phase 1 of their venture with only custom dress shirts available for ordering but they should be offering a full line of men’s dress apparel by mid-year. Personally, I admire their approach in building an online business especially the fact that their customers have the ability to know who’s “running the show”. and I suppose this level of interactivity with their customer base will give Chris and company valuable feedback that they might not be able to obtain otherwise. That’s pretty neat and I wish them much success in their new venture.

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miscellaneous by retroDan