A Caveman's guide to a sponsored conversation
Over the years, blogs have become an effective way in conveying thoughts and ideas to the masses on the internet. And various companies have taken notice of this and realized that there’s a potential power in word of mouth marketing through blogs. And in order to introduce new products or brands through the blogosphere, major companies like HP, Sears and even USA Networks have taken part in compensating bloggers to create buzz about them. This type of marketing is known as a sponsored conversation. There has been quite a bit of confusion about this type of blogger buzz and as a matter of fact there’s a new Caveman’s guide video on youtube that tries to clear things up about the issue.
I think the video does a great job in explaining how conversations get sponsored and why this is necessary. Coincidentally, this conversation was sponsored by IZEA.com. 
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