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This is a Sponsored Post written by me on behalf of Heineken. All opinions are 100% mine.

When out bar-hopping with the guys it’s sometimes tough keeping alcohol consumption within reasonable limits. Who wants to be the “Debbie Downer” of the group while everyone’s in celebratory mode, right? No one wants to ruin anyone’s buzz but we need to realize that if we care about our friends, we need to take some responsibility here. We all know what can happen when excessive drinking is mixed with driving. But how do you bring up this sensitive issue during the evening’s conversation? Well, why not with an iPhone app? Heineken has come up with a fun little iPhone application called the Breathalyzer. Just start up the app and then get your friend to blow into the iPhone. The app will then characterize the person in question with one of seven profiles including “The Crier”, “The Sleeper”, “The Groper” and “The Stumbler”. Of course, it’s not a REAL breathalyzer but it’s definitely an effective conversation starter and helps remind everyone to provide transporation for those in no-condition to drive home.
You can Download the Heineken Breathalyzer iPhone app for free at the iTunes store. And to learn more, head on over to the The Heineken Know The Signs website. I think it’s great that Heineken is making an effort to be a more social responsible beer brand and the added humor in the app helps the message go down a bit easier.

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miscellaneous by retroDan